CMDM: California Financial Institution
Client Profile
- 77 years in business
- $10B+ in Assets
- 40 Locations in Southern California
Challenge
- Business set aggressive growth strategy to grow from $10B -> $20B by 2020.
- Ability to easily identify a single customer to cross sell and upsell different bank products
- Be prepared for New Federal Regulations as business grows (CCAR)
Business Needs
- Highly Manual Process
- Disparate Data systems 5+
- No CRM System in place today
- MDM is a small part of the overall technology transformation
- No formal Loan Origination System
- No CRM
- Improved Reporting for Regulatory Controls
- High Internal Turnover since beginning of project.
Solution & Results
- Implemented a CMDM solution which gave them the following
- A comprehensive view of customer
- Enhanced Account Management,
- Personalized customer management,
- Operations, risk management, finance and profitability analysis, and regulatory requirements
- 6 Month Implementation Schedule
- Total Solution 1.5M