Customer Visibility for Transportation & Supply Chain Leader

Business Need

• Single source of critical carrier and shipper data
• Simplify data sources, structure, and hierarches of shippers and carriers
• Readily available customer data for price effectiveness, order management, and fulfillment
• Integration of data between transportation management software (TMS), financials, and CRM

Challenge

• New TMS system build requires real-time customer data ingestion
• Time constraints – TMS and CRM program deliverables heavily affected by customer data
• Pricing inefficiencies negatively impact margins (3-5%)
• Order management and fulfillment gaps due to lack of clean, real-time data
• Customer management gaps due to lack of visibility at customer and account levels

Solution & Results

• Enabled a single source of truth for carrier and shipper data, easily integrated with TMS and CRM
  • Easily expandable foundation to master carrier data without major changes

• Improved billing efficiency and reconciliation, saving up to $8M in annual billing loss
• Improved order management efficiency by 15% via clear segmentation and customer management
• Enabled complete visibility of customer hierarchy and business units/locations for additional revenue streams