Manufacturing, Supply Chain & Logistics
Data Management
Ecommerce Master for Global 500 Construction Manufacturer
- Forbes Global 500 manufacturer with 100+ years supporting construction, mining, forest, energy, and manufacturing industries
- $24.5B in revenue
Business Need
- Improve aftermarket part sales through ecommerce channel via single source of reliable, enriched, and cleansed data
- Augment parts information with digital assets and physical specifications
- Parts data platform for all divisions and geographies – easily expandable and reusable
- Cloud-enabled platform
- Business friendly user interface
Challenge
- Ecommerce sales below industry standards
- Massive data volume for a single division – ~875K parts each containing ~150 attributes and ~30,000 images
- Inaccurate parts data
- Manual, time-consuming method of publishing into ecommerce system
- Disjointed system landscape (enterprise data warehouse, digital asset management, etc.)
- Disparate and siloed data across the organization lacking a consolidated view
Solution & Results
- 10% year-over-year ecommerce part sales growth for chosen parts category
- 25% reduction in ecommerce part returns
- 67% reduction in elapsed time (<24 hours from 3+ days) from parts master to ecommerce app
- Improved receiving and quality control
- Instituted best practices for easy expansion across business divisions and geographies
- On-time and on-budget execution