Sunnyslope High School’s Future Business Leaders of America (FBLA) chapter held a grand re-opening of their student-run kiosk after learning about rebranding and marketing from Paradigm Technology guest speaker and Marketing Manager, Nicola Minton.

In fall 2018, Paradigm had the pleasure of partnering with the Phoenix-based chapter to guide the students in a rebranding exercise as a part of their 2019 American Enterprise Project. This was Sunnyslope’s first year participating in the project, the purpose of which is to educate students on a facet of the American Enterprise system. The chapter chose to focus on competition, rebranding, and marketing, with a plan to rebrand their student-run kiosk, Slope Central.

As part of the chapter’s “Learning” segment, Nicola held a workshop with the class where she presented the basics of marketing – focusing highly on rebranding – and talked one-on-one with the students to help guide a new direction for their student store.

After months of the chapter’s hard work, the plan and project for their store have come to fruition! A grand re-opening was held at the start of their second semester, which was a major hit. Since then, sales have been high, and the American Enterprise team is continuing to improve the store. The students could have looked into cash and coin automation kiosks to save them from having to have more people manning the kiosk, which would have no doubt increased the sale further. Nevertheless, they have still done very well.

Paradigm previously worked with the FBLA chapter on their Partnership with Business Project, where our employees educated, mentored, and supported the students’ professional growth. The success of this project landed the chapter a 1st place win in the 2018 FBLA State Conference. Partnering with the bright and successful students of Sunnyslope’s chapter again to educate them on a facet of the enterprise system was an easy choice! We wish Slope Central continued success.