Finance
Data Management
Time-to-Market for Product Launch & Refresh at Major Financial Institution
- Top 5 US bank with $1.9T in assets, serving 70M+ customers
Business Need
- Improve time it takes to deliver a new credit card to market from 18 to 5 months
- Central repository and single trusted view of product information
- Improve efficiency of 17 collaborating teams
- Unify business user experiences
- Reduce operational risk
- Expand new revenue opportunity by 27%
Challenge
- Launch/refresh credit card product takes 18 months
- 428+ data elements scattered across disparate systems for each of the 75 products
- Redundant and duplicate data
- Outdated infrastructure and extensive testing timelines across multiple impacted parties
- No data synchronization between business users from various departments
Solution & Results
- Reduced time-to-market by 70%
- Consolidated 45K critical attribute data fields into a single source, reducing redundancy by ~50%
- Improved accuracy of data importing through structured import mapping
- Reduced man hours by 38,000
- Single batch file identifying department-centric data by unique record numbers
- Optimized and synchronized data, improving efficiency for business users and downstream systems for processing
- Additional data quality checks reduce risk
- Cost savings of ~$3.8M