Finance

Data Management

Time-to-Market for Product Launch & Refresh at Major Financial Institution

  • Top 5 US bank with $1.9T in assets, serving 70M+ customers

Business Need

  • Improve time it takes to deliver a new credit card to market from 18 to 5 months
  • Central repository and single trusted view of product information
  • Improve efficiency of 17 collaborating teams
  • Unify business user experiences
  • Reduce operational risk
  • Expand new revenue opportunity by 27%

Challenge

  • Launch/refresh credit card product takes 18 months
  • 428+ data elements scattered across disparate systems for each of the 75 products
  • Redundant and duplicate data
  • Outdated infrastructure and extensive testing timelines across multiple impacted parties
  • No data synchronization between business users from various departments

Solution & Results

  • Reduced time-to-market by 70%
  • Consolidated 45K critical attribute data fields into a single source, reducing redundancy by ~50%
  • Improved accuracy of data importing through structured import mapping
  • Reduced man hours by 38,000
  • Single batch file identifying department-centric data by unique record numbers
  • Optimized and synchronized data, improving efficiency for business users and downstream systems for processing
  • Additional data quality checks reduce risk
  • Cost savings of ~$3.8M