Global Customer View for Luxury Jewelry & Specialty Retailer

More thorough understanding of customers and contacts – cleansed, matched, and consolidated data
Reduce cost through eliminating manual efforts
Provide monthly customer data match results to Business team
Improve decision making
Improve customer experience
Accelerate merger analysis

High data volume – 35M records
High level (20%) of duplicate customer records
Time consuming manual methods result in inefficiencies and poor campaign execution
No standardized process to validate customer/prospect characteristics
Addresses incorrect across multiple sources, resulting in excessive mailings and incomplete campaigns
Data inaccuracies, disabling active merger

Established standardized and future-proof data quality mechanism to automate data validation
- Increased data match success rate to 99%, removing manual efforts of 3-4 analysts
- Increased efficacy of targeted marketing
Processed ~35M customer records through MDM match processes 4X faster than traditional custom approaches – $800K in implementation approach savings
~$250K annual savings through real-time, high quality data for monthly customer record matching, removing redundant data management activities
Provided data management architecture advisory services for dynamic future
ecommerce proliferation
Enabled analysis for $15B luxury goods merger