Manufacturing, Supply Chain & Logistics
Cloud
Ecommerce Mastering Expansion for Global 500 Construction Manufacturer
- Forbes Global 500 manufacturer with 100+ years supporting construction, mining, forest, energy and manufacturing industries
- $24.5B in revenue
Business Need
- Enable cloud ecommerce mastering (PIM) for Mining users
- 360° representation of parts data via ecommerce digital asset augmentation
- Locate parts faster via enhanced attribution
- Efficient SKU assignment during new part ingestion
- Improve pricing team decisioning with enriched data
Challenge
- Time consuming ERP search to view and enrich parts data
- No media association to mining parts data
- Manual process to identify incomplete parts information
- Disparate source systems owned by multiple business units, each with access challenges
- Lag in time to market – parts information syndicated weekly to ecommerce
- Stakeholders lack customized ecommerce dashboarding and access to relevant data
Solution & Results
- 300% increase in media assets across parts listings, improving experience, retention and ecommerce sales (DAM integration)
- +80% reduction in time (days to hours) to act on missing parts information via automated identification workflows
- Decreased time to market by 1+ week per part (for 85K parts) via daily asset syndication
- Added 255K parts and associated features to ecommerce platform
- Custom accelerators and algorithms reduced manual processes and data ingestion errors