Success StoriesEcommerce Master for Global 500 Construction Manufacturer
Forbes Global 500 manufacturer with 100+ years supporting construction, mining, forest, energy, and manufacturing industries
Business Need
Objectives Driving Transformation
A Global 500 construction manufacturer sought to increase aftermarket part sales through its ecommerce channel by creating a single source of reliable, enriched, and cleansed product data. Parts information required augmentation with digital assets and detailed physical specifications to improve customer confidence and purchasing accuracy. The organization needed a cloud-enabled, business-friendly platform capable of supporting large data volumes across divisions and geographies, while remaining expandable and reusable for future growth.
- Create a single, trusted product master for ecommerce parts
- Enrich parts data with digital assets and physical specifications
- Improve ecommerce sales performance and reduce returns
- Deliver a scalable, cloud-enabled platform for global reuse
- Provide an intuitive user interface for business teams
- Enable standardized publishing across divisions and regions
Establish a cloud-based product master to improve ecommerce aftermarket part sales, reduce returns, and enable scalable global expansion.
Challenge
Barriers to Progress
Ecommerce part sales were underperforming relative to industry benchmarks, driven in part by inaccurate and inconsistent parts data. A single division managed approximately 875,000 parts – each with 150 attributes and nearly 30,000 associated images – creating significant data complexity. Publishing data into the ecommerce platform required manual, time-consuming processes. Disjointed systems, including the enterprise data warehouse and digital asset management tools, limited integration and prevented a consolidated enterprise view of parts information.
- ~875K parts with high attribute and image complexity
- Inaccurate and inconsistent parts master data
- Manual publishing workflows into ecommerce systems
- Disjointed architecture across data warehouse and digital asset platforms
- Siloed data lacking a unified enterprise view
- Limited scalability across divisions and geographies
Solution & Results
What Paradigm Enabled
Paradigm implemented a cloud-based ecommerce product mastering platform that centralized, cleansed, and enriched parts data while integrating digital assets and specifications. Automated publishing workflows reduced elapsed time from parts master updates to ecommerce availability. The solution established standardized governance and best practices, enabling easy expansion across additional business divisions and regions. The business-friendly interface empowered operational teams to manage data efficiently while improving downstream quality control.
- 10% year-over-year ecommerce parts sales growth in targeted category
- 25% reduction in ecommerce part returns
- 67% reduction in publishing elapsed time (from 3+ days to <24 hours)
- Improved receiving and quality control processes
- Scalable framework for expansion across global divisions
- Delivered on-time and on-budget
The manufacturer now operates with a scalable ecommerce product master that improves revenue performance, reduces operational inefficiencies, and positions the enterprise for sustained digital aftermarket growth.
10%
YOY ecommerce sales growth
25%
Reduction in ecommerce returns