Success StorieseCommerce Growth Through Rich Data & Media, Quality & Mastering for Komatsu
Forbes Global 500 manufacturer with 100+ years supporting construction, mining, forest, energy, and manufacturing industries
Business Need
Objectives Driving Transformation
Komatsu sought to modernize how aftermarket parts information was managed and published across its global ecommerce ecosystem. Product data was distributed across business units and systems, making it difficult to deliver complete, accurate, and timely information to customers. The organization needed a cloud-based Product Information Management (PIM) platform that could enrich parts data with digital assets and technical specifications, accelerate online publishing, and provide a trusted foundation that could scale across divisions and geographies. Equally important was creating an operating model that empowered regional teams to own and sustain the platform long term.
- Establish a single, trusted source of product information for ecommerce
- Enrich parts data with digital media and technical specifications
- Accelerate publication of product updates to customer-facing channels
- Improve product search, SKU onboarding, and pricing decisions
- Build a scalable cloud PIM platform reusable across global business units
- Enable long-term adoption through regional ownership and governance
Transform product data into a strategic digital asset to accelerate ecommerce growth, improve customer experience, and establish a scalable global product information foundation.
Challenge
Barriers to Progress
Managing 1M+ SKUs across global operations created significant complexity. Product information resided across multiple ERP systems, enterprise data warehouses, and digital asset repositories, each owned by different business units with varying processes and access controls. Manual enrichment and publishing workflows delayed online updates, while missing specifications and inconsistent product relationships reduced customer confidence. Introducing a new platform, operating model, and organizational structure required global change management alongside technical transformation.
- 1M+ SKUs managed across multiple global divisions
- Siloed ERP, PIM, DAM, and enterprise data environments
- Manual identification of missing product attributes and relationships
- Slow publishing cycles delaying ecommerce availability
- Limited visibility into digital assets and product completeness
- Organizational silos and competing regional priorities impacting adoption
Solution & Results
What Paradigm Enabled
Paradigm implemented a cloud-based Product Information Management platform that unified product data, digital assets, and enrichment workflows into a single governed environment. Automated validation and enrichment workflows accelerated data readiness while custom accelerators reduced manual processing and ingestion errors. Daily syndication replaced legacy publishing cycles, ensuring customers had faster access to complete and accurate product information. Regional P360 champions and executive sponsorship established a sustainable governance model that aligned business units while supporting continued expansion across global markets.
- 65% year-over-year growth in the primary ecommerce sales channel
- 67% faster publishing with product updates delivered in less than 24 hours (down from 3+ days)
- +80% reduction in time required to identify missing product information
- 600% increase in digital assets associated with ecommerce product listings
- Unified global PIM platform reducing operational and support costs
- Custom accelerators reducing manual processing and data ingestion errors
- Regional P360 champion network driving sustainable adoption and governance
65%
YOY ecommerce sales growth
67%
Faster publishing