LeadershipMeet Our Team

Leadership

Executive Team

Our Executive Leadership team defines Paradigm’s strategic direction and long-term vision, championing a culture of integrity, accountability, and value while advancing measurable client impact and sustained growth.

Craig Rock

Craig Rock

President and CEO

Craig Rock founded Paradigm on a simple belief: technology should drive measurable outcomes. As CEO, he holds the organization accountable to disciplined execution, governance, and business-first decision making. He is relentless about delivering beyond expectation, not for optics, but for impact. Craig’s leadership extends beyond Paradigm through active board service and executive forums, reflecting his commitment to advancing business, community and the broader technology landscape. A champion of ethical stewardship, Craig cultivates a culture where commitments are honored and outcomes are owned.

Brittney Winchester

Brittney Winchester

Chief Financial Officer

Brittney Winchester oversees Paradigm’s financial and people operations with a focus on disciplined growth and operational clarity. As Chief Financial Officer, she ensures financial governance, forecasting rigor, and scalable internal processes that support revenue expansion without compromising quality. Brittney aligns finance and HR to strengthen accountability, talent development, and long-term stability. Her leadership balances performance management with a commitment to creating opportunities for growth, reinforcing a culture where operational excellence and shared success underpin every client engagement.

Paul Peters

Paul Peters

Vice President of Sales

Paul Peters leads sales and talent acquisition with a focus on disciplined growth and long-term partnership. He aligns consulting and talent solutions to enterprise business objectives, designing scalable delivery models across disciplines. Paul builds trusted executive relationships rooted in accountability and measurable results, ensuring Paradigm delivers beyond placement to sustained impact. He develops high-performing teams and leads with a focus on strategic account growth, reinforcing a culture of clarity, ownership, and performance.

Leadership

Global Solutions Team

Our Global Solutions team leads Paradigm’s advisory and implementation services, bringing our culture of shared excellence to life through disciplined execution, purposeful architecture, and measurable business results.

Greg Walukanis

Greg Walukanis

VP, Practice Delivery and Senior Managing Partner

Greg Walukanis leads enterprise data and analytics delivery, helping clients translate strategy into governed, scalable execution. He leads complex, global programs across data strategy, architecture, and business intelligence with a steady focus on quality and measurable results. Greg builds aligned, accountable teams that deliver with rigor, ensuring platforms and processes are structured to sustain performance long after implementation.

Michael Martin

Michael Martin

VP, Practice and Senior Managing Partner

Michael Martin directs secure cloud and data programs for enterprise organizations navigating digital transformation. He integrates governance, privacy, and risk management into scalable analytics and data platforms, ensuring solutions meet both business and regulatory expectations. With a focus on architectural integrity and delivery discipline, Michael develops accountable teams that execute with precision, upholding standards for quality and resilience.

Peter Troy

Peter Troy

Managing Director

Peter Troy oversees enterprise data and digital delivery initiatives that improve operational performance and customer experience. He combines structured program management with deep data governance expertise, ensuring solutions are architected for scale and delivered with rigor. Peter builds consensus across technical and business stakeholders and develops high-performing, multinational teams committed to disciplined execution and long-term client success.

Malik Azeez

Malik Azeez

Managing Director

Malik Azeez leads complex implementations that balance architectural precision, data governance, and operational reliability. Combining hands-on technical knowledge with structured delivery management, Malik builds accountable global teams. His focus on scalable configuration and disciplined execution ensures clients achieve durable, high-performance outcomes, not just successful deployments.