Success StoriesMDM for Major Wine, Beer, & Spirit Company
Fortune 500 organization recognized as the fastest growing, large CPG company in the US at retail
Business Need
Objectives Driving Transformation
A global wine, beer, and spirits company required a single source of truth for item, customer, and vendor data to support its broader digital transformation initiative. Fragmented master data and inefficient workflows were limiting operational scale and eroding projected savings from its Digital Enablement program. The organization needed to improve data accuracy, enrichment, and consolidation while reducing the cost and complexity of managing vendors and customers across global business units.
- Create a unified master data platform for item, customer, and vendor domains
- Improve data accuracy, enrichment, and consolidation processes
- Streamline data management workflows and mastering efficiencies
- Reduce operational costs associated with vendor and customer management
- Realign digital transformation initiatives with projected ROI targets
- Improve delivery quality and value realization
Establish a global master data foundation to enable digital transformation, improve operational efficiency, and restore ROI across enterprise systems.
Challenge
Barriers to Progress
The existing global services integrator (GSI) was unable to deliver core master data functionality, placing the broader digital transformation program at risk. As master data was foundational to downstream analytics and operational systems, continued underperformance threatened enterprise-wide initiatives. Internal skill gaps and limited bandwidth compounded delivery challenges, while documentation, roadmaps, and knowledge transfer were incomplete, creating execution risk and long-term sustainability concerns.
- Failure to deliver core MDM functionality under prior GSI leadership
- Master data as a critical dependency for analytics and digital systems
- Limited internal technical capacity and domain expertise
- Incomplete documentation, roadmaps, and knowledge transition
- Misalignment between digital investment and realized business value
Solution & Results
What Paradigm Enabled
Paradigm stabilized and delivered the master data management platform, enabling near real-time integration with consuming systems and establishing a unified environment for product, customer, and vendor data. A Paradigm accelerator was deployed to create a single inbound framework capable of operating across multiple environments, streamlining ITC testing cycles and reducing delivery friction. The platform eliminated redundant manual processes and empowered global business units to initiate and manage data requests independently, shifting the operating model toward scalable, self-service governance.
- 50% reduction in manual effort through centralized product information management
- 20% increase in ITC conversion productivity
- Near real-time synchronization across enterprise systems
- Self-service enablement for global business units to initiate data requests
- Restored delivery quality and alignment with digital transformation ROI objectives
The company now operates with a scalable master data foundation that supports global growth, strengthens analytics reliability, and ensures sustained value realization from its digital transformation investments.
50%
Less manual effort
20%
Increase in ITC conversions