Success StoriesCustomer Experience Personalization for Global Leader in Lawn Care
Brand of the Fortune 1000 organization established 150+ years ago
Business Need
Objectives Driving Transformation
A global leader in lawn care sought to strengthen customer engagement by delivering a personalized, end-to-end digital experience. The organization needed to optimize the customer journey through behavioral profiling, segmentation, and targeted promotions across digital channels and mobile applications. Central to this effort was the creation of a golden record across Consumer and Customer domains to unify data, improve service interactions, and provide the foundation for scalable personalization initiatives already in flight.
- Establish a unified golden record for Consumer and Customer domains
- Enable promotional and app-based personalization capabilities
- Implement behavioral profiling and advanced segmentation
- Optimize digital customer journeys across channels
- Improve customer service through accurate, consolidated data
- Accelerate deployment of digital experience programs
Enable a unified consumer and customer data foundation to drive digital engagement, personalization, and accelerated time-to-market.
Challenge
Barriers to Progress
The organization lacked a single view of Consumer and Customer records, limiting insight into origination, purchase behavior, and engagement patterns. Multiple digital initiatives were underway simultaneously, creating pressure to deliver foundational data capabilities within compressed timelines. Without a governed master record, downstream personalization and customer journey programs risked fragmentation and delayed value realization. Time-to-deployment was a critical success factor.
- No unified Consumer and Customer data view
- 20M+ fragmented consumer records across systems
- Limited visibility into customer origination and purchase patterns
- Concurrent digital transformation programs increasing complexity
- Dependency on golden record foundation to enable personalization
- Accelerated delivery timelines
Solution & Results
What Paradigm Enabled
Paradigm implemented an Informatica MDM-based golden record solution, delivering a unified consumer view in just four months – significantly faster than typical domain implementations of similar scale. The Customer domain went live in parallel with Consumer domain development, compressing timelines without compromising governance. Record consolidation reduced duplicate consumer counts by more than half, lowering licensing costs and improving data quality. Alternative handling strategies were developed for “thin” customer records, ensuring broader data usability. The resulting MDM foundation supports future domain expansion and seamless integration across digital platforms.
- Unified Consumer domain delivered in 4 months (vs. typical 10+ month timeline)
- Customer domain go-live achieved in accelerated parallel delivery model
- Reduction of consumer records from 20M+ to under 10M
- $200,000 in MDM license cost savings
- Improved segmentation and behavioral profiling accuracy
- Scalable Informatica MDM foundation for future domain expansion
The organization now operates with a governed golden record framework that enables personalized digital engagement, optimizes the customer journey, and provides a competitive advantage in customer experience innovation.
10M+
Duplicate consumer records eliminated
$200,000
License cost savings