Success StoriesMDM for Enterprise Networking Solution Company
Gartner Magic Quadrant leader in wired/wireless infrastructure serving 10M+ daily end users globally
Business Need
Objectives Driving Transformation
A global enterprise networking solutions company required a single, authoritative view of the customer spanning multiple channels, regions, and business units. Rapid growth through acquisition had fragmented customer data and processes, limiting cross-functional visibility and revenue opportunity. The organization sought a cloud-based master data solution to support a global workforce, improve data quality, standardize customer lifecycle processes, and enable scalable governance across departments.
- Create a unified global customer view across channels and departments
- Support a distributed, global workforce with consistent customer data access
- Standardize customer creation and maintenance processes
- Improve data quality and eliminate duplication
- Establish enterprise data governance standards
- Enable cross- and up-sell strategies through enriched customer insights
Establish a unified, global customer master to enable cross-channel visibility, support a distributed workforce, and drive revenue growth.
Challenge
Barriers to Progress
Acquisition-driven expansion led to siloed IT and business environments, with significant duplication of customer information across multiple systems. Business processes for customer creation and maintenance varied globally, resulting in inconsistent records and unreliable reporting. Data quality issues persisted even within shared source systems, compounded by the absence of documentation and formal standards. Aligning global stakeholders under a common governance framework required both technical and organizational transformation.
- Siloed IT and business operations across acquired entities
- Significant duplication of customer data across systems
- Inconsistent global processes for customer onboarding and maintenance
- Poor data quality and lack of standardized definitions
- No formal documentation or governance framework
- Coordination complexity across global stakeholders
Solution & Results
What Paradigm Enabled
Paradigm implemented an enterprise cloud-based MDM SaaS platform to establish a governed, global customer master. The solution consolidated and standardized key customer characteristics and demographic attributes, enabling consistent visibility across channels and departments. New global processes for customer creation and maintenance were introduced, supported by defined governance principles and performance metrics. The cloud-based architecture optimized operating costs while providing scalable support for global operations and future growth.
- 13% reduction in operating costs through optimized cloud-based data management
- 27% increase in cross- and up-sell effectiveness driven by unified customer insights
- 2x improvement in data quality through standardized global processes
- Expected 30% reduction in enterprise risk through formalized governance controls
- Consistent global customer visibility supporting enterprise-wide collaboration
The company now operates with a scalable, cloud-based customer master foundation that strengthens revenue growth, improves operational efficiency, and enables disciplined governance across its global enterprise network.
13%
Reduction in operating costs
27%
Boost in up- and cross-sell effectiveness