Take an MVP Approach to MDM

Take an MVP Approach to MDM

By John Tuttle, Senior Director of MDM   How do you quickly start an MDM program? The ability to quickly start a Master Data Management program becomes a critical success factor as companies are investing more resources into digital transformation programs. As a...
Customer Data for Driving Experience

Customer Data for Driving Experience

By Jodie Reed, Strategic Solutions Executive   Every day, mountains of customer data of all types are created through numerous channels… business, home, online – you name it. Simply put, there is a lot of data and even more coming our way every second. It’s no...
This Year’s Data Model

This Year’s Data Model

By John Tuttle, Senior Director of MDM   Data architecture is the heart of all Master Data Management systems. Different industries have specific needs when capturing customer data and therefor, one-size-fits-all data models must be tailored for the best fit to...
All Roads Lead to MDM

All Roads Lead to MDM

Originally published on Information-Management.com Written by John Tuttle, Senior Director of Master Data Management In ancient times, all roads led to Rome as the center of the Roman empire. Fast forward to the present, and just as many can lead to a successful...