Success StoriesEcommerce Mastering Expansion for Global 500 Construction Manufacturer
Forbes Global 500 manufacturer with 100+ years supporting construction, mining, forest, energy and manufacturing industries
Business Need
Objectives Driving Transformation
A Global 500 construction manufacturer sought to expand its cloud-based Product Information Management (PIM) capabilities to better serve Mining users and improve ecommerce performance. The organization required a 360° representation of parts data enriched with digital assets, enhanced attributes for faster part discovery, and streamlined SKU assignment during new part ingestion. Leadership also needed more reliable, enriched data to improve pricing decision-making and drive stronger ecommerce engagement across business units.
- Enable cloud ecommerce mastering for Mining division users
- Deliver 360° enriched parts data with integrated digital assets
- Improve part searchability through enhanced attribution
- Streamline SKU assignment and onboarding of new parts
- Accelerate time-to-market for ecommerce syndication
- Strengthen pricing analytics with enriched, accurate data
Expand cloud-based ecommerce product mastering to enhance parts visibility, accelerate time-to-market, and improve pricing and digital sales performance.
Challenge
Barriers to Progress
Mining parts data required time-consuming ERP searches to view and enrich attributes, limiting agility and slowing onboarding. Media assets were not consistently associated with parts records, reducing ecommerce effectiveness. Manual processes were required to identify incomplete data, and disparate source systems owned by multiple business units created integration complexity and access constraints. Weekly syndication cycles delayed time-to-market, while stakeholders lacked customized dashboards for visibility into ecommerce performance and data readiness.
- Manual ERP searches to enrich and validate parts data
- No digital asset (media) association for mining parts
- Manual identification of incomplete or missing attributes
- Disparate source systems with fragmented ownership
- Weekly syndication cycles delaying ecommerce updates
- Limited stakeholder visibility via customized dashboards
Solution & Results
What Paradigm Enabled
Paradigm expanded the cloud-based ecommerce mastering platform, integrating Digital Asset Management (DAM) capabilities to enrich parts listings and automate asset association. Custom accelerators and algorithms were deployed to identify incomplete data and streamline ingestion workflows, reducing manual effort and minimizing errors. Daily asset syndication replaced weekly cycles, accelerating time-to-market and improving pricing and operational responsiveness. The enhanced platform delivered greater search precision, improved user experience, and scalable support for additional parts and divisions.
- 300% increase in media assets across parts listings via DAM integration
- 80%+ reduction in time to act on missing parts information (days to hours)
- 1+ week reduction in time-to-market per part (across 85K parts) through daily syndication
- 255K parts and associated features added to ecommerce platform
- Reduced manual processes and data ingestion errors via custom accelerators
- Improved pricing team decision-making with enriched, actionable data
The manufacturer now operates with an expanded, cloud-based ecommerce mastering platform that accelerates digital sales growth, improves product discoverability, and provides a scalable foundation for global aftermarket expansion.
300%
More media assets available for part listings
+80%
Faster response to missing parts information