Customer Experience Personalization for Global Leader in Lawn Care

Drive customer engagement and adoption through digital experience
- Optimize customer journey
- Enable promotional and app-based personalization for customers and digital users
- Customer behavior profiling and segmentation
Golden record (unified view) for Consumer and Customer data domains, improving customer service and experience

Lack single view into Consumer and Customer records – doesn’t allow understanding of origination, purchase patterns, etc.
Many programs in flight to complete end-to-end digital experience for Consumers and Customers
- Time to deployment is a huge driving factor
- Having a golden record is key to laying foundation for digital experience program

Enabled a single view of the consumer in only 4 months (typically a 10mo+ effort for domain this size)
- Customer domain go-live achieved in accelerated timeframe while developing Consumer domain in parallel
Minimized consumer record counts from 20M+ to just under 10M, saving $200,000 in MDM license costs
- Provided alternative solutions for “thin” customer records
Established Informatica MDM foundation for future domains and integration points
Golden record allows for optimized digital customer journey, delivering competitive advantage