Moving Beyond Predictive Analytics

The most common form of analytics that businesses use is descriptive analytics, which provides insights on past performance or actions. Predictive analytics takes this a step further to identify likely future trends or what is about to happen. Knowing what is about to...

The Current State of Data Analytics

Data from and about consumers is growing exponentially. Some estimates place growth at 2.5 quintillion bytes of data per day. A key factor in this growth is the popularity and widespread consumer adoption of technologies such as social media, cloud computing,...

How to Bridge the Analytics Skills Gap

In the big data era, companies are frequently turning to data analytics to make important decisions. However, with the rise in demand for analytics, most companies don’t have enough employees with expertise in data science. As part of its 6 Trends Shaping Analytics...